Cause Marketing For Dummies


Extreame Savings Item! Save 47% on the Cause Marketing For Dummies by For Dummies at UT Air Boat. MPN: 10420835. Hurry! Limited time offer. Offer valid only while supplies last. Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify


Cause Marketing For Dummies by For Dummies
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Product Description & Reviews

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

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Additional Information

Manufacturer:
For Dummies
Category:
Water Gear
MPN:
10420835
EAN:
9781118011300
Edition:
1
Part Number:
10420835
Author:
Array
Publisher:
For Dummies
Publication Date:
2011-08-09
Binding:
Paperback
Item Weight:
1.33 pounds
Item Size:
0.9 x 9.2 x 7.3 inches
Package Weight:
0.53 pounds
Package Size:
3.62 x 2.13 x 11.81 inches

 


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